Brand experience
Creating thoughtful experiences for pets and pet owners taught me that the most memorable brands understand the lives happening around their products.
Meet Erin
Creating memories.
Raising my girls.
A mom of two bringing a career in brand experience and a heart for hospitality home to the Roaring Fork Valley.
The story behind Gather + Play
Experience has always been the through line.
My career has centered on creating meaningful connections between brands, pets, and the people who love them—thinking beyond a product to the full experience surrounding it. The details mattered: how something looked, how it felt, and whether it made everyday life a little more joyful.
Hospitality taught me the same lesson from another angle. As a ski instructor, I learned to read the moment, anticipate what someone needed, and create the kind of day they would talk about long after the boots came off.
Gather + Play Co. brings those worlds together: thoughtful brand-building, genuine hospitality, and a lifelong love of creating experiences people carry with them.
— Erin, founder + memory maker
The path to Gather + Play
Different chapters.
One shared purpose.
Mountain hospitality
Teaching skiing made care, anticipation, and confidence-building part of my instincts—and showed me how extraordinary the right experience can make someone feel.
Gathered play
Now I bring that same intention to celebrations: beautiful details, seamless service, and plenty of room for joy.
Built around what matters
A side gig with a full-time dream.
As a mom of two young girls, I’m building Gather + Play Co. during naps, around family life, and one gathering at a time. My hope is to grow it into my full-time work—creating beautiful moments for other families while being more present for my own.
What guides us
Beauty, joy, and room to be a kid.
Thoughtfully curated
Every piece is chosen to feel intentional, beautiful, and easy to make your own.
Genuinely hospitable
From first inquiry to pickup, we want the experience to feel warm, clear, and cared for.
Seriously playful
Elevated enough for the photos. Fun enough to tempt every grown-up nearby.